Thursday, March 1, 2012

What Is a Lead Capture Page and Autoresponder? | Internet ...

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If you are relatively new to Online Marketing or are a Network Marketer in todays modern world, and you would like to expand into the net world, then you may not know what IS a Lead Capture Page and Autoresponder and what are the benefits in using them?

Online network marketing tools are important. When I first started promoting online, I found it confusing as to how and when to utilise them. Below is a simple explanation.

A Lead Capture Page (sometimes called a Squeeze Page) is -

? A webpage that ?captures? a person?s details such as their name, email address and phone number, which is also referred to as a Landing Page or squeeze page.
? That person then turns into a lead or contact stored inside this system.
? An Automatic System that sends pre written mails to a few clients or tons of clients called an Auto-responder.
? This becomes a simple Communication Tool using email.
? The system stores all info about your contacts/leads in one place, utilizing the Contact Manager.

What?s a Communication (E-mail) Tool?

An email tool lets you write, edit and send a personalized e-mail to a group of people, for example to your team members, clients or prospects. The email is written once, stored and sent out easily with the press of a button. That email can be despatched to a handful of folks or in bulk to hundreds of clients all at the same time.

What are the Benefits of a Communication (Email) Tool, known as an Auto-responder, for Your Online Network Marketing?

? An auto responder has the power to communicate with several folks, all at once.
? You can write and edit any e-mail for sending out to folks, all from one place.
? Individualize each email by inserting first name, last name, sponsor?s name, website links and more.
? Write a welcome letter or newsletter to your folks, or prospects, or provide help to your team.
? Stores all emails in the system to use continually.
? Store thousands of emails all in one place.
? Set up your own e-mail campaign.
? Send out a broadcast message to all your customers, prospects with one email.
? Saves you time.
? Straightforward to use.

What?s a Lead Capture or Landing Page?

A lead capture page is a page on the internet, which can supply a little info about your service, service or business, in the form of text, audio or video, as a teaser for what a customer/prospect can expect to determine if they provide their details in the ?Opt in? box. The optin box allows a visitor to your internet site to choose to ?opt in? to subscribe for more info about your service, service or network marketing business. The box collects the person?s name, e-mail and telephone number and files it in the Contact Manager.

Advantages of a Lead Capture or Landing Page are?

? The lead capture page generates leads into your system when used on a site/blog to collect the prospects data for a subscription, newsletter or coaching. The system will instantly email your prospect at set times as shown below using an autoresponder.
? The lead capture page allows you to create a list, or database, which is crucial when doing online network marketing. It is often said that ?the money is in the list? and this is used to increase your list.
? The lead capture page puts network marketing lead generation for your business on auto pilot.
? The lead capture page goes to work for you 24/7 for months and years ahead, constantly providing fresh leads to promote your online network marketing business, product.
? These pages permit you to attend to other stuff including your offline prospecting.

What?s an Autoresponder?

An autoresponder is a software that assists you to send e-mails to people instantly. This doesn?t mean that it writes the mails for you and it doesn?t involve spam or sending uncalled for email. What it implies is that you set up a sequence of pre-written mails that are sent out to prospects in your Contact Manager at regular intervals.

Benefits of an Auto responder are?

? You need to use an auto-responder to send emails out to your prospect list, at any pre-set time, even if you?re not at your computer.
? You can use an autoresponder to pen any number of emails prepared to send out to your prospects or team on any pre-set days.
? Your prospects will be added to the Contact Manager instantly thru the Lead Capture Page. If a prospect selects to unsubscribe, thru the autoresponder, from your contact list, that is sorted without you being required to lift a finger.
? You can use an auto-responder to send these messages out to folks with their authorization, training them about your business, product.
? An autoresponder helps you to build trust and relationships with folks about your multi level marketing. Business, product or service.
? It helps them to begin to know you and your business.
? An autoresponder puts your business into auto-pilot, as it is working your business 24/7.
? This lets you focus on other things, and is favourable while you are say, on holiday.
? An auto responder can keep you in touch with your team, for example for network marketing coaching purposes and company information. The facility to create many e-mail campaigns as required for any kind of business.

What?s the Contact Manager?

A Contact Manager is software that permits a user to store, organize, and search telephone numbers, emails, dates, notes, lists, and more. One can store information about buyers and prospects, schedule meetings and calls, write notes and organize emails. It is similar to a great filing system for all your prospects and team.

Advantages of a Contact Manager are ?

? Network marketing lead generation is achieved by continually bringing in fresh leads to the Contact Manager.
? A safe and sound place to store all your leads, both online and offline in one system, as a database.
? A system that allows you to simply follow up with your leads.
? The facility to sort your contacts/leads into classes and/or groups for emailing those particular groups when necessary.
? The ability to track your leads to follow how frequently they visit your website and which campaign they came from.
? Easily search your database for a particular contact/group.
? The ability to import data lists from other programmes into this system.
? A calendar to arrange your conferences, phone calls and events.

The e-mail selling software that I use as it is straightforward and trustworthy is AWeber.

There are numerous of the above features and more with this programme.

They offer reasonable rates with the 1st month costing just $1, then $19 a month.

Wendy Boon?s site has articles for Online Network Marketing, Tools and Lead Generation. This article explains ? What is a Lead Capture Page and Auto responder??

Source: http://www.neiljw.com/5165/what-is-a-lead-capture-page-and-autoresponder/

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