Florida A&M today announced the hiring of a public relations firm to manage its communications strategy following the death of Marching 100 drum major Robert Champion. FAMU officials and students embrace the potential for the firm to have a positive impact on national coverage of the story.
The PR firm that FAMU hired is Dan Klores Communications. The firm has a lengthy list of clients that include some pretty big names.
DKC is based in New York. Its website lists Delta Airlines, the TV show Glee, and Yahoo among their many clients.
FAMU student Ciera Butts says, ?I think it is a good idea. But, it?s kind of sad in a way that we couldn?t stop it without getting a P.R. firm. But, I think it?s a good idea to have more help. They can say the right things and good things as they come on and look on how we progress in the hazing situation. That?ll give us positive feedback.?
Source: http://www.hbcudigest.com/famu-hires-pr-firm-for-crisis-communications-management/
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